We're a small team with an interest in helping solve one of the most pressing challenges facing society today. With 74% of UK children spending less time outdoors than prison inmates (Persil, Dirt is Good Survey), finding better ways to reconnect them with the outdoors has never mattered more.

Therefore, our current focus is the delivery of the WiLMA Outdoors project, with our capacity largely committed through 2026/27. WiLMA is a national child-led research initiative that combines children’s drawings as a primary research artefact with physical participation at scale and an ethical AI-enabled analysis layer. Through pattern recognition and thematic analysis across thousands of drawings, the project surfaces shared ideas, questions, and signals that would be difficult to detect using traditional research methods alone. This work is building a unique evidence base at the intersection of creativity, environment, wellbeing, and learning. This is expected to get extensive national media coverage due to its World Record attempt.

WiLMA is currently open to sponsorship, grants, and collaborative partnerships with organisations, institutions, and researchers who share an interest in children’s wellbeing, education, and the role of outdoor environments. We’re particularly interested in connecting with those who want to support the project as it unfolds, contribute to its research potential, or explore how the insight generated might inform future work.

We’re also happy to keep interested partners updated on progress and learning as the project develops. If you’d like to learn more, explore a future collaboration, or stay connected as the work evolves, please share a few details and we’ll be in touch.